Volusion Design Case Study | California | Border7
CASE STUDY

AVENTIS SYSTEMS

WHAT WE DID

OUR CONTRIBUTIONS

  • Project Planning

  • Restructure Navigation

  • Reorganize & Expand Resources for Enhanced Search / Browse-Ability

  • Responsive Web Design

  • Implementation

  • Custom Programming

  • Optimize Existing Functionality

About Aventis Systems

Aventis Systems is a multi million dollar business that sells over 50,000 new and refurbished servers and computers for small and medium-sized businesses. They came to us looking to modernize and grow their brand's online presence and incorporate custom code into their new design. 

Objectives

Need a more user-friendly interface & design with improved navigation / filtering

Reorganize & expand existing resources for enhanced search & browse-ability of content

Restructure navigation to encourage engagement & reduce click depth

Optimize existing site functionality & create new features for internal & external use

The Outcome

A custom, responsive eCommerce website that supports Aventis Systems as the premiere United States IT Hardware supplier. 

The new design is modern, user-friendly and encourages more engagement and on-site conversions through a streamlined experience across all devices.

Custom solutions were also built and delivered to help provide an improved experience to Aventis System's customers.

STYLESCAPES

DESIGN DIRECTION

Our designer created 3 possible design directions for the new site. Stylescapes help to provide a visual representation of a site's assets altogether.  This helps to determine which best captures a client's brand.

WIREFRAMES

WEBSITE LAYOUT

Wireframes help to establish which sections and information will need to be featured on the page, and how it should be structured.

BACKGROUND

THE CHALLENGE

With over 50,000 products with complex options, it was imperative that the new site provided a quick search and an intuitive interface. There was also a significant amount of custom code that had been developed by 3rd party developers, prior to coming to us.

RESULTS

WHAT WE DELIVERED

Reduced click depth (how many clicks it takes to get to a product) by 50% and documented all 3rd party code. Through the new responsive, intuitive design & custom solutions on-site engagements and conversions have increased significantly.

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