Behind the Build: Branding & Web Design for Dog Groomer
- Border7 Studios
- 11 minutes ago
- 3 min read
Feral Friends Dog Grooming had a clear mission: to create an inviting online home for their Arrowbear Lake-based dog grooming and pet care business that reflects their friendly personality, connects with local pet owners, and drives bookings, all within our Website in a Day build using Wix.
Here’s a look at how we crafted a site that’s both beautifully branded and strategically designed to support business goals.
Clear Brand Identity from the First Glance
The moment a visitor lands on feralgrooming.com, they’re met with a bold, playful, and authentic brand voice that matches the business’s spirit, “Feral to fabulous, one groom at a time!” The logo and imagery draw on the joy of outdoor mountain life and dog adventures, helping convey the brand’s personality, trustworthiness, and warmth right away.
To build brand consistency across the site:
We used custom brand colors and typography that echo the friendly yet professional vibe of Feral Friends. Consistent visual language across the homepage, services, and contact pages strengthens the brand story and creates a memorable user experience.
Strategic placement of the logo in the header and footer reinforces identity and makes navigation intuitive.
Smart Navigation that Works for Users
For a service-based business like Feral Friends, ease of navigation directly impacts conversions. We structured the site so visitors can quickly find what they need:
Clean, clear navigation menu with links to About, Services (Dog Grooming & Dog Walking), Clients, Contact, and Blog keeps the site organized and intuitive.
Prominent “Book Now” calls to action are placed in easily accessible places, making it seamless for dog owners to schedule services without friction.
This kind of thoughtful layout supports a smooth user journey, which is a foundational principle in effective web design.
Visual Storytelling & Trust-Building
Since Feral Grooming is a service that thrives on personal connection and trust, we made sure the site feels personal:
High-quality imagery of happy dogs and grooming sessions adds warmth and relatability, helping prospective clients imagine their own pets in these experiences.
The About section shares the founder’s story and mission, building credibility and emotional connection early in the site visit.
A dedicated Clients gallery showcases real customer experiences, a powerful way to demonstrate social proof and build confidence before a booking.
This aligns with best practices in branding where imagery and storytelling are central to conveying personality and trust.
Functional Design with Business Growth in Mind
Because this was a Website in a Day build, one of our priorities was making sure it works hard for the business from day one without a complicated setup:
Clear service descriptions and pricing make it easy for visitors to understand offerings at a glance.
A contact form and phone number on key pages reduce barriers to booking or asking questions.
The site’s mobile-friendly layout ensures the experience feels just as polished on mobile and tablet devices, supporting bookings from anywhere.
Why This Works
Built on Wix with careful attention to branding, messaging, and strategic layout, this site does more than look good, it supports business goals:
It reinforces brand trust with clear visuals and compelling copy.
It streamlines customer actions with logical navigation and CTA placement.
It feels authentic to the local community and the adventurous spirit of Feral Grooming’s clientele.
Final Thoughts
As a Wix Legend Expert, building a site like FeralGrooming.com in just one day showcases what’s possible when you combine strategic design thinking with Wix’s powerful editor.
It’s not just about getting a business online quickly, it’s about making sure the site works for the business, enhances the brand, and turns visitors into loyal customers!
Want to learn more about our Website in a Day process? Book a free strategy session today!
