Client Showcase: Ecommerce Craft Store
- Border7 Studios
- 3 days ago
- 2 min read
Pine Needles by McKenna Ryan
How a Strategic Website Refresh Led to 48% Traffic Growth and $50K in 30 Days
At Border7, we believe a website should do more than look good, it should support real business growth.
Pine Needles & McKenna Ryan is a perfect example of what happens when thoughtful design and clear marketing strategy come together.
The Client
Pine Needles by McKenna Ryan is a beloved brand in the quilting and creative space, preserving and sharing the legacy of artist McKenna Ryan. Their website serves a passionate, loyal audience of makers, quilters, and collectors + needed to balance storytelling, education, and eCommerce without overwhelming users.
The Challenge
While Pine Needles already had a strong brand and dedicated customer base, their Volusion website wasn’t fully supporting their goals:
Site structure made it difficult for users to quickly find products and resources
Messaging didn’t clearly guide new visitors through what Pine Needles offers
Marketing efforts lacked a clear strategic foundation tied to the website
The site wasn’t fully optimized to convert increased traffic into revenue
They needed a website that honored the artistry of the brand while functioning as a high-performing marketing tool.
The Solution: Border7 Essentials Program
Pine Needles joined our Essentials Program, which combines intentional website design with a tailored marketing strategy which is built specifically for small businesses that want clarity, momentum, and measurable results.
For Pine Needles, this included:
Website Design & Structure: We redesigned the site with a cleaner layout, improved navigation, and a clearer hierarchy so visitors could easily explore collections, learn about McKenna Ryan’s work, and move confidently toward purchase.
Brand-Forward Messaging: We refined on-page messaging to better communicate Pine Needles’ story, values, and offerings — helping both new and returning visitors immediately understand what makes the brand special.
SEO & Marketing Strategy Foundations: The site was optimized with intentional page structure, keywords, and content flow to support organic growth and future marketing efforts.
Conversion-Focused Experience: Every design and content decision was made with the customer journey in mind — reducing friction and making it easier for visitors to become customers.
The Results
The impact was fast and measurable:
48% increase in website traffic
$50,000 in revenue generated in the last 30 days
The new site didn’t just attract more visitors — it converted them!
Why This Matters
This project is a great example of why design alone isn’t enough. Pine Needles’ success came from aligning:
A visually calm, brand-aligned website
Clear messaging and navigation
A marketing strategy that supports long-term growth
When these elements work together, the website becomes an asset, not just an online brochure.
Thinking About Your Own Website?
If you’re a small business owner who knows your website could be doing more — more traffic, more clarity, more revenue — our Essentials Program is designed to get you there without overcomplicating the process!
