CASE STUDY
FAME HARDWOOD
About Fame Hardwood
Fame Hardwood is hardwood flooring business based in Los Angeles that offers the most extensive selection of quality hardwood flooring. They were previously on Squarespace and came to us looking for an ecommerce platform and custom site that would support their specific needs.
Objectives
Update to responsive design & improve user experience across mobile devices
Highlight key products & available services such as White Glove service for deliveries
Calculate price of flooring by square footage & add to cart with customized settings
Optimize site for search engines with target keywords in mind
The Outcome
Custom, responsive design for BigCommerce platform that features Fame Hardwood's high-end, quality flooring within an easy-to-use interface.
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Product page features custom coding to swap main product image when selecting various color options and calculates total price by square footage.
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The site also features an Acre 4 Acre widget that shows progress of donations.
WHAT WE DID
OUR CONTRIBUTIONS
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Project Planning
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Restructure Navigation
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Custom Widget - Acre 4 Acre meter
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Responsive Web Design
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Implementation
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On-site SEO
BEFORE
AFTER
PLANNING SITE STRUCTURE
WIREFRAMES
Fame Hardwood needed a layout that would educate customers on what makes them different, their quality products and the Acre 4 Acre program.
BACKGROUND
THE CHALLENGE
Fame Hardwood needed a custom design that would showcase their quality hardwood floors. The store needed to be optimized for search engines, simple, user-friendly and support their specific flooring calculation requirements.
RESULTS
WHAT WE DELIVERED
The new store has been designed to be user-friendly, easy to find in search results and it features several custom features and widgets to support Fame Hardwood's unique requirements within a stunning, custom design.
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