CASE STUDY

HORI USA & UK

About Hori

Hori USA & UK Inc is an electronics manufacturer for popular video game consoles such as Nintendo, PlayStation and Xbox. They were one of the first 3rd party accessory makers in the world.

Objectives

Update to responsive design & improve user experience across mobile devices

Highlight key categories, news and gallery within a mosaic grid layout

Twitter feed, Instagram gallery and custom layout for category pages

Optimize site for search engines with target keywords in mind

The Outcome

Custom, responsive design for BigCommerce platform that features Hori's controllers, arcade sticks and accessories within a clean, stunning interface.

Category page features customizations to be able to view within a grid or list format and a hover over box.

Increase in clicks, impressions and average position.

WHAT WE DID

OUR CONTRIBUTIONS

  • Project Planning

  • Custom Category Page & Product Page

  • Responsive Web Design

  • Implementation

  • On-site SEO

BEFORE

AFTER

1/4
PLANNING

WIREFRAMES

Hori needed a layout that would feature popular categories and encourage engagement.

BACKGROUND

THE CHALLENGE

Hori needed a custom, mobile-friendly design on BigCommerce for their USA and UK stores. The new design needed to better showcase their brand and video accessories within a simple, user-friendly navigation.

RESULTS

WHAT WE DELIVERED

The updated stores have been designed to be user-friendly, visually engaging and differentiate between the two stores; USA and UK. They've also been optimized for target keywords, which has helped increase visibility in organic search results.

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