WordPress Redesign Case Study | California | Border7
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CASE STUDY

ADEPT PAYMENTS

Re-imagining of existing WordPress site with the goals of educating site visitors, driving traffic and increasing on-site conversions.

About Adept Payments

Adept Payments is an industry leading provider of payment processing services and our go-to partner for payment processing. Their mission is to help businesses succeed by getting them approved and setup to process payments quickly. They were looking to re-imagine their WordPress site with the goal of driving traffic and increasing leads on-site.

Objectives

Modernize design & improve user experience to make site more engaging

More user-friendly & visual interface with a restructured & improved navigation

Reorganize & expand on current resources to encourage newsletter opt-ins

Update messaging to better speak to target audience & improve search visibility

The Outcome

Professionally branded, responsive design and marketing materials that supports Adept Payments as the leading payment processor.

Visitors can now easily review their services and download a free insider guide on how to increase eCommerce rankings.

Site optimized for target keywords with a 23% increase in on-site conversions, 15% reduction in on-site bounces. 

WHAT WE DID

OUR CONTRIBUTIONS

  • Project Planning

  • Restructure Navigation

  • Branding

  • Responsive Web Design

  • Implementation

  • On-site SEO

WIREFRAMES

WEBSITE LAYOUT

Wireframes help to establish which sections and information will need to be featured on the page, and how it should be structured.

BACKGROUND

THE CHALLENGE

Design was outdated and did not convey what Adept Payments stood for or the services they offer. Although significant interest was being produced offline, they weren't seeing leads being generated through their current website.

RESULTS

WHAT WE DELIVERED

Inform and connect with target audience through visuals and user-friendly graphics. Adept Payments now has a custom, responsive design that can be found easily online and features several opt in options for customers to connect.

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