Orthodontist Redesign Case Study | California | Border7
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Re-imagining of existing WordPress site with the goals of educating site visitors, driving traffic and increasing on-site conversions.

CASE STUDY

FACE FOCUSED®

About Face Focused®

Face Focused® Orthodontics takes into account the effect orthodontics have on the face and airway. By respecting the profile and balance of the face, a person's airway is not compromised and can be improved.

Objectives

Modernize design & improve user experience so it's more engaging across mobile devices

Restructure navigation & content to better guide a visitor through the site

Encourage conversions & newsletter opt-ins through several new entry points

Update color scheme, branding & images to support business goals

The Outcome

Re-branded, Custom WordPress site that showcases services, and what makes Face Focused®'s approach to orthodontics different.

Visitors can now easily understand what Face Focused® does and what they treat. They can also access organized videos, articles and download a free diagnostic guide.

500% increase in traffic without spending money on ads.

WHAT WE DID

OUR CONTRIBUTIONS

  • Project Planning

  • Restructure Navigation

  • Logo Design & Branding

  • Responsive Design

  • Implementation

  • On-site SEO (500% increase in traffic without ad spend)

  • Social Media planning

WIREFRAMES

WEBSITE LAYOUT

We needed to take complex material and make sure the content was organized in an engaging manner. Wireframes helped us to achieve this goal for the site's new pages.

BACKGROUND

THE CHALLENGE

The previous site was difficult to navigate and didn't encourage users to engage. The URL structure of the site was not SEO friendly and resource center was overwhelming. 

RESULTS

WHAT WE DELIVERED

Face Focused now has a custom, easy-to-navigate website that encourages users to browse their extensive knowledge base and contact them to learn more. Organic traffic was increased by 500% in 1 year and there was a 30% bounce rate reduction.  We also increased their Facebook followers, improved local search and significantly increased brand awareness.

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