Re-imagining of existing WordPress site with the goals of educating site visitors, driving traffic and increasing on-site conversions.
About Face Focused®
Face Focused® is committed to doing orthodontics which takes into account the effect of orthodontics on the face. By respecting the profile and balance of the face, a person's airway is not compromised and can be improved.
Objectives
Modernize design & improve user experience so it's more engaging across mobile devices
Restructure navigation & content to better guide a visitor through the site
Encourage conversions & newsletter opt-ins through several new entry points
Update color scheme, branding & images to support business goals
The Outcome
Rebranded, Custom WordPress site that showcases services and what makes Face Focused®'s approach to orthodontics different.
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Visitors can now easily understand what Face Focused® does and what they treat. They can also access videos, articles and download a free diagnostic guide.
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30% increase in Pageviews, 10% reduction in Bounce Rate & a 238% increase in Social Acquisition.
WHAT WE DID
OUR CONTRIBUTIONS
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Project Planning
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Restructure Navigation
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Logo Design & Branding
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Responsive Web Design
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Implementation
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On-site SEO
BEFORE
AFTER
WHAT WE DID
WIREFRAMES
WEBSITE LAYOUT
We needed to take complex material and make sure the content was organized in an engaging manner. Wireframes helped us to achieve this goal for the site's new pages.
BACKGROUND
THE CHALLENGE
The previous site was difficult to navigate and didn't encourage users to engage. The URL structure of the site was not SEO friendly and resource center was overwhelming.
RESULTS
WHAT WE DELIVERED
Face Focused now has a custom, easy-to-navigate website that encourages users to browse their extensive knowledge base and contact them to learn more. There was also an 23% increase in new sessions with a 30% bounce rate reduction. We also increased their Facebook followers, improved local search and significantly increased brand awareness.
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