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CASE STUDY

ORANGE INNOVATION

Re-imagining of existing WordPress site with the goals of educating site visitors, driving traffic and increasing on-site conversions.

About Orange Innovations

Orange Innovations specializes in room additions and ADUs within Orange County while maintaining high quality standards. They supervise the entire project from start to finish, and ensure that quality materials from well-known manufactures are used by talented and experienced team members.

Objectives

Modernize design & improve user experience to make site more engaging

More user-friendly & visual interface with a restructured & improved navigation

Project management system to give existing clients a way to easily track progress & pay invoices.

Update messaging to better speak to target audience & improve search visibility

The Outcome

Professionally branded, responsive design and marketing materials that supports Orange Innovation as the leading expert in ADUs and room additions in Orange County.

Visitors can now easily log in to the project management system and view the status of their project.

Site optimized for target keywords with a 53.3% increase in traffic and on-site  conversions.

WHAT WE DID

OUR CONTRIBUTIONS

  • Project Planning

  • Restructure Navigation

  • Project Management System

  • Responsive Web Design

  • Implementation

  • On-site SEO

BEFORE

AFTER

WIREFRAMES

WEBSITE LAYOUT

Wireframes help to establish which sections and information will need to be featured on the page, and how it should be structured.

BACKGROUND

THE CHALLENGE

The previous design was outdated, had several outdated and at risk plugins, and didn't guide a user through the site. Orange Innovation was also looking for a way to better update, gather information, and collect money from their clients.

RESULTS

WHAT WE DELIVERED

Re-organized navigation of site into a user-friendly 1-page site that utilizes anchor tags to guide a user to a specific section. Optimized site for target keywords, updated site environment for security and compatibility, and a project management system with invoicing capabilities.

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