Re-imagining of existing WordPress site with the goals of educating site visitors, driving traffic and increasing on-site conversions.
About Orange Innovations
Orange Innovations specializes in room additions and ADUs within Orange County while maintaining high quality standards. They supervise the entire project from start to finish, and ensure that quality materials from well-known manufactures are used by talented and experienced team members.
Objectives
Modernize design & improve user experience to make site more engaging
More user-friendly & visual interface with a restructured & improved navigation
Project management system to give existing clients a way to easily track progress & pay invoices.
Update messaging to better speak to target audience & improve search visibility
The Outcome
Professionally branded, responsive design and marketing materials that supports Orange Innovation as the leading expert in ADUs and room additions in Orange County.
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Visitors can now easily log in to the project management system and view the status of their project.
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Site optimized for target keywords with a 53.3% increase in traffic and on-site conversions.
WHAT WE DID
OUR CONTRIBUTIONS
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Project Planning
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Restructure Navigation
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Project Management System
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Responsive Web Design
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Implementation
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On-site SEO
BEFORE
AFTER
WIREFRAMES
WEBSITE LAYOUT
Wireframes help to establish which sections and information will need to be featured on the page, and how it should be structured.
BACKGROUND
THE CHALLENGE
The previous design was outdated, had several outdated and at risk plugins, and didn't guide a user through the site. Orange Innovation was also looking for a way to better update, gather information, and collect money from their clients.
RESULTS
WHAT WE DELIVERED
Re-organized navigation of site into a user-friendly 1-page site that utilizes anchor tags to guide a user to a specific section. Optimized site for target keywords, updated site environment for security and compatibility, and a project management system with invoicing capabilities.
Not sure where to start?
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