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Blog Post

Why Making Progress is Better Than Chasing Perfection

Updated: Jan 19, 2022

Even the most ambitious goals are possible if you break them down into small, manageable steps.

As Samwise Gamgee in ‘The Lord of the Rings: Return of the King’ said to Frodo when Sauron’s army stood between them and Mount Doom, “Let’s just get to the bottom of this hill, Mr. Frodo.”

The first step is establishing your goal

With the start of a New Year, now is a great time to figure out what you’re working towards. Many are choosing to quit their jobs and pursue working for themselves.

If starting a business is your goal, one of the first steps will involve creating a website.

That might seem like a daunting task, but if you remember to break it down, you’ll have your site up in no time!

It can feel overwhelming to create a website for your business, especially if you’re not tech savvy or aren’t sure how to get started.

But, with web builders like Wix, it's now easier than ever!

Common pitfall

A common pitfall we see business owners fall into is they put off launching their new website until it’s “perfect.”

Perfection will prevent you from making progress.

Your website will never be "perfect." There will always be tweaks you could make, copy to update, and onsite content to optimize for search engines.

The best thing you can do for your business is get online with a "soft launch" and start gathering feedback.

Progress produces feedback

You can have the most beautiful website in the world with the coolest features. But, if no one can find it, you won’t get the results you’d hoped.

So, instead of fixating on the design or features for your website, it’s more important to get online quickly with a marketing plan in place.

A marketing plan should specify how your target audience will find your website.

Types of traffic

There are different ways that a visitor can find your website:

  • Direct (they already know about you and type in your url)

  • Organic (they search a keyword phrase in Google and see you in search results)

  • Referral (they see a link to your website on another website and click)

  • Social (they see you on social media and click)

  • Paid Ads (they see your Google or Social media ads and click)

  • Email (they receive an email from you or someone in your network and click)

Optics on your data

Once you’ve launched your website and put your plan into action, you can then pay attention to your data:

  • How are visitors finding your website?

  • What do visitors engage with when they’re on your website?

  • How long do they stay on your website?

  • What do they do before they leave your website?

Data is important because it’s concrete. If you use it to make your decisions, you can keep yourself on track with your goal, rather than getting distracted by a “gut feeling” or follow the new shiny thing.

Wix Foundations

We created Wix Foundations with this idea in mind, Progress > Perfection.

Our goal is to help business owners get their new Wix Editor website online fast (in as quick as 1 day) and teaches them through one month of 1-on-1 marketing coaching how to update and market their website themselves.

This program gives you the foundation you need to grow a successful business online, with the confidence to update and market your website yourself!

To learn more about Wix Foundations, click here.


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