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Wix vs Squarespace - Choosing a Platform for Your Website

When it comes to building a stunning website for your business or personal brand, choosing the right website builder is super important. Many are limited by how much time they have in a day to devote to learning the ins and outs of a new web builder.


You might have heard of some of the options out there (GoDaddy, Weebly, WordPress, etc.) but the two popular options that often come into the spotlight (and that we are going to focus on today) are Wix and Squarespace.


Wix vs Squarespace - Which Platform is Right for You?

business owner considering wix vs squarespace

As Wix Legend Experts, We've Built Hundreds of Wix Websites

We'll be the first to acknowledge that we're somewhat biased when it comes to Wix vs Squarespace. We've built hundreds of Wix websites and a handful of Squarespace websites, and we prioritize the ability to customize a website quickly above a more simplified interface that you get with Squarespace.


With this bias in mind, here's a list of 8 reasons why you should consider Wix over Squarespace for your next website.


While both platforms offer user-friendly interfaces and robust features, Wix stands out as the ideal choice for truly unleashing your creativity and achieving the website of your dreams. Let's talk about why!


Wix vs Squarespace - 8 Factors to Consider

  1. Ease of Use and Intuitive Design: Wix is renowned for its intuitive drag-and-drop interface, making it incredibly easy for users of all levels of expertise to create visually stunning websites. With Wix, you have complete control over the design and layout, allowing you to customize every aspect without any coding knowledge. The user-friendly interface empowers you to bring your creative ideas to life effortlessly. Squarespace, does offer a simple, easy-to-navigate interface, but you are a lot more limited with what you can build than you are with Wix.

  2. Extensive Template Collection: Wix offers an extensive library (over 800) professionally designed templates, catering to a wide range of industries and website types. Whether you're a photographer, restaurant owner, blogger, or e-commerce entrepreneur, you'll find a template that suits your needs. Wix templates are fully customizable, ensuring that your website reflects your unique brand identity. Squarespace templates (around 150), although simple and visually appealing, have less flexibility when it comes to customization.

  3. Powerful App Market: Wix has a robust App Market that allows you to enhance your website's functionality with ease. From contact forms and social media integrations to e-commerce tools and event management plugins, you can find a vast array of apps to expand the capabilities of your website. This flexibility empowers you to create a feature-rich website that meets your specific requirements. Squarespace, on the other hand, while offering some integrations, has a more limited selection of apps compared to Wix.

  4. Pricing and Value: Wix offers a variety of pricing plans to suit different needs and budgets, including a free plan with limited features. Their paid plans provide excellent value for the features and capabilities they offer. Squarespace, however, tends to be more expensive, and their plans may not offer the same level of value as Wix.

  5. Creative Freedom with Wix Editor: Wix Editor is a game-changer when it comes to creative freedom. It provides complete control over your website's design, enabling you to customize every element, including fonts, colors, images, and layout. If you're looking to experiment with innovative design concepts, Wix Editor offers unparalleled flexibility and creativity. As we've mentioned a few times, this is not something that Squarespace seems to place a focus on.

  6. Dynamic and Engaging Animations: Wix allows you to incorporate eye-catching animations and interactive elements into your website effortlessly. From parallax scrolling effects to video backgrounds, these dynamic features add depth and interactivity, captivating your visitors and creating memorable user experiences. Squarespace also supports enabling site-wide animations that appear as visitors scroll through your pages, as well as animations and other image effects to specific elements, but they can be more involved to setup than Wix.

  7. E-commerce Capabilities: If you're looking to sell products or services online, Wix offers powerful e-commerce capabilities. You can easily set up an online store, manage inventory, process payments securely, and utilize marketing tools to boost sales. Wix provides a seamless and intuitive e-commerce experience, empowering you to turn your website into a thriving online business. Squarespace also offers e-commerce capabilities, but may have more limitations and fewer options for overall customization.

  8. Customer Support: Wix offers extensive customer support options, including a knowledge base, video tutorials, and a dedicated support team that can assist you with any queries or technical issues. Their support is known for being responsive and helpful. While Squarespace also provides support, Wix's support system is often praised highly for its effectiveness and availability.


wix vs squarespace woman considering her options

While both Wix and Squarespace offer robust website building capabilities, Wix is our preferred choice for getting online quickly and achieving a visually stunning website.


Wix empowers you to quickly build a website that reflects your unique vision and gives you the foundation you need to grow your business online. Choose Wix, and embrace the limitless possibilities to create a website that sets you apart from the competition and helps you achieve your online goals!


Need Help Getting Your Wix Website online?

Schedule a free strategy session with our team. We'll chat about where you are now with your business, where you'd like to be, and how we can help you get there.


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