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Wix Studio vs Wix

Wix is a code-free, user-friendly website building platform that comes with built-in tools to help you build an online business. Among the various offerings within the Wix ecosystem, two platforms stand out: Wix Studio and Wix.

In this blog post, we'll compare Wix Studio vs Wix to help you determine which option is best suited for your website needs.

Full disclosure: We are Wix Legend Experts who have several years of experience working with the Wix platform. As always, our goal is to empower you with the knowledge you need to make an informed decision about which platform is right for you.

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Wix Studio vs Wix - Which Platform is Right for You?

Wix Studio is designed for agencies and freelancers who need more control over the design process. Wix is a great web builder for those who don't know how to code and aren't super tech savvy.

Let's get into the pros and cons for each platform!

Wix Studio

Wix Studio is a premium platform that supports personalized website design and development that can be tailored to your specific requirements. With Wix Studio, you'll need to work with a team of professional designers and developers who will then create your website for you.

Pros of Wix Studio:

  1. Customization: Wix Studio offers complete customization, allowing you to create a unique and tailored website design that reflects your brand identity and vision.

  2. Professional Design: With access to experienced designers and developers, you can expect high-quality, professional-grade design and development services that meet industry standards.

  3. User experience: Wix Studio provides a fully responsive design that is adaptable to any screen size.

  4. Scalability: Wix Studio can accommodate websites of all sizes and complexities, from simple landing pages to full-scale e-commerce stores, making it suitable for businesses at any stage of growth.

Cons of Wix Studio:

  1. Higher Cost: Compared to using the standard Wix platform, Wix Studio is a premium service that comes with a higher price tag due to the personalized nature of the design and development process.

  2. Time-Intensive: Creating a custom website from scratch with Wix Studio may take longer compared to using pre-designed templates on the standard Wix platform. It can involve a more detailed design and development process.


Wix's standard platform offers a user-friendly and intuitive website builder that empowers individuals and businesses to create their own websites with ease. With Wix, you can choose from a wide selection of customizable templates and use drag-and-drop tools to design and customize your site.

Pros of Wix:

  1. Ease of Use: Wix's intuitive website builder makes it easy for anyone, regardless of technical expertise, to create, update and manage a professional-looking website quickly and efficiently.

  2. Affordability: Wix offers a range of pricing plans, including free and premium options, making it accessible to businesses of all sizes and budgets.

  3. Vast Template Library: Wix boasts a vast library of customizable templates across various categories, allowing you to find a design that suits your needs and preferences.

  4. Flexibility: Wix provides flexibility and freedom to customize your website's design, layout, and features to align with your brand and objectives.

Cons of Wix:

  1. Limited Customization: While Wix offers a high level of customization, there may be limitations in terms of design flexibility compared to using a custom design service like Wix Studio.

  2. DIY Learning Curve: Building a website with Wix requires some degree of DIY effort and learning, particularly for users who are new to website design and development. This being said, if you're not tech savvy, it is definitely easier to use than Wix Studio.

What's the Right Platform for You?

The decision between Wix Studio and Wix depends on your specific needs, budget, and preferences. If you're looking for a custom, fully responsive website with personalized support and have the budget to invest in professional design services, Wix Studio may be the ideal choice for you.

If you prefer a more DIY approach, value affordability and ease of use for future updates and changes, Wix's standard platform offers a powerful and flexible solution for creating your own website.

Whichever option you choose, both Wix Studio and Wix can empower you to create a stunning website that effectively represents your brand and helps you achieve your online goals. Explore your options, weigh the pros and cons, and make an informed decision that aligns with your vision for your website.

Need Help with your Wix Studio or Wix Website?

Let's Chat! Book a free consultation with our team and we'll talk about your business, online goals, and what needs to happen to make them a reality.


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