Wix has made some major improvements to Wix websites by evolving their infrastructure.
This is important because Wix is a hosted platform, which means that there is some code that is not accessible to non Wix personnel. These improvements help to majorly improve site performance & the speed in which your website loads.
Key Takeaways from the Live Webinar
We had the pleasure of attending the live webinar, How to Optimize for Core Web Vitals where they discussed the recent improvements, as well as best practices for optimizing Wix websites.
This post includes these recommendations, as we want clients to understand why we make the recommendations we make, and that there's a lot that goes into building a website that looks good, performs well, ranks high & generates you business!
Best Practices for Optimizing Your Wix Website - 2021
Place meaningful content in the initial viewport above the fold
Limit # of fonts & font weights
Beware of uploading duplicate fonts
Ensure good contrast
Avoid text in images (this is bad for SEO & accessibility)
Check for extra large downloaded files
Prefer JPGs over PNGs where applicable
Prefer SVG over both JPGs & PNGs, especially for logos
Avoid Gifs (use looping videos instead)
Set strip background color to match background images color
Use the mobile editor to make sure the site is mobile friendly
Add appropriate content for mobile/desktop view
Hide less important content
Reduce the # of items in gallery, feeds & repeaters
Use the new site speed panel (in the new Wix Dashboard)
Pages that use Velo - enable manual caching
Avoid excessive use of marketing integrations
Prefer Wix video player over external video players
Consider splitting extra long pages
Lightboxes & animated galleries can be detrimental to site speed
If you'd like to read more of our recommendations on how to speed up your Wix website, read this.