Preparing Your Store for the Holidays Is Your E-commerce Store Ready for Battle? With the holidays just around the corner, and Black Friday a few days away, it’s important to make sure that your site looks professional, and has donned its war paint. There are TONS of stores out there, so if you do not […]
10 Things to Keep In Mind For Your New Site Creating an online presence for your startup company is important, and is a great way to spark interest in your business. After you have created a game plan, and selected a domain name (preferably a short one), you’re going to want to start looking for a […]
How to Retain Customers Customers who feel connected to a business, and have a pleasant experience while shopping online are more likely to return to the store for future purchases. Whether it’s because of a cause, the personalized touches, or small gestures a company uses to go above and beyond expectations, customers are more likely […]
The power of email marketing (average ROI between now and 2016 is $36-$40 for every dollar spent, according to the Direct Marketing Association) forces business owners to make cultivating their email lists a top priority. Part of the reason for such a high ROI is due to the ease of use. It isn’t very complicated to utilize effective strategies, and it’s not very hard to expand on your audience. Here are five ways to grow your email list:
A well known fact is that it costs six to seven times more to bring in a new customer than it does to bring back an existing one. Knowing this, its important, as an online business owner, to come up with effective ways to reactivate your customer base.
A quick and easy way to do this is through email correspondence. Newsletters (be it monthly, or a short time after purchase) keep you on the mind of your customer, and if done right, can bring them back to you when the time is right.
I find psychology to be a fascinating subject, and it’s important as business owners to try and understand how everything (even the little things) help customers in their buying decisions. One of those little things happens to be color choices. Different colors evoke different emotions and thoughts and subconsciously helps customers choose where and what to buy.
5 Tools to Test Your E-Commerce Website Testing is important in pretty much everything, but especially when it comes to running an online store. It can help gauge performance and experience, helping store owners make the decisions to grow their businesses. And most of the tools are either free or fairly inexpensive. Concept Feedback. You […]
Basecamp is one of the leading online project management systems, and one we use here at Border7. Having a system that manages and organizes all projects into one place is very important, not only for myself as a Project Coordinator, but also for our clients. In this article, I am going to go over a […]
Looking for décor ideas for your kitchen? Love the shoes in the picture you found online, and have no idea where to even begin looking for them? Or how about food – you see a picture of a delicious piece of cake, but what are the ingredients? The site for all your decorating, shopping, and […]
Social networks such as Facebook and Twitter have become powerful platforms in which ecommerce stores can utilize to generate interest and drive traffic to their site. Now imagine that you can create your own social network that is specific to your ecommerce store. A social network where your customers can interact with one another, and […]