The holiday season is one of the most profitable times of year. So it’s important that you prepare your online store for Cyber Monday. If you haven’t already planned a promotion, optimized your site for mobile devices, or implemented the list of site updates you’ve had in mind — now is the time to act! […]
There are a lot of social media platforms out there: Facebook, Twitter, Pinterest, Instagram, Google +, YouTube, Vine, Flickr, and Tumblr – to name a few. It can be difficult to identify which social media platform is best for your business. If you are a small business, and looking to gather a following on social […]
Offer Incentives, Be Human, & Signup Form Placement Nowadays, everyone is getting an email from every company they have ever shown interest in, or ordered a product from. Sometimes you may not even remember signing up for a newsletter, or you’re pretty sure you unsubscribed, but are still receiving emails. If you want to continue […]
10 Questions A Web Designer Should Ask | You’ve decided it’s finally time to buckle down, and make a stellar website for your business. After researching your options, you’ve found a few designers that interest you, and you’re ready to ask them for a quote. It’s good to keep in mind that most will not […]
Preparing Your Store for the Holidays Is Your E-commerce Store Ready for Battle? With the holidays just around the corner, and Black Friday a few days away, it’s important to make sure that your site looks professional, and has donned its war paint. There are TONS of stores out there, so if you do not […]
10 Things to Keep In Mind For Your New Site Creating an online presence for your startup company is important, and is a great way to spark interest in your business. After you have created a game plan, and selected a domain name (preferably a short one), you’re going to want to start looking for a […]
How to Retain Customers Customers who feel connected to a business, and have a pleasant experience while shopping online are more likely to return to the store for future purchases. Whether it’s because of a cause, the personalized touches, or small gestures a company uses to go above and beyond expectations, customers are more likely […]
The power of email marketing (average ROI between now and 2016 is $36-$40 for every dollar spent, according to the Direct Marketing Association) forces business owners to make cultivating their email lists a top priority. Part of the reason for such a high ROI is due to the ease of use. It isn’t very complicated to utilize effective strategies, and it’s not very hard to expand on your audience. Here are five ways to grow your email list:
A well known fact is that it costs six to seven times more to bring in a new customer than it does to bring back an existing one. Knowing this, its important, as an online business owner, to come up with effective ways to reactivate your customer base.
A quick and easy way to do this is through email correspondence. Newsletters (be it monthly, or a short time after purchase) keep you on the mind of your customer, and if done right, can bring them back to you when the time is right.
I find psychology to be a fascinating subject, and it’s important as business owners to try and understand how everything (even the little things) help customers in their buying decisions. One of those little things happens to be color choices. Different colors evoke different emotions and thoughts and subconsciously helps customers choose where and what to buy.