How to Retain Customers


How to Retain Customers Customers who feel connected to a business, and have a pleasant experience while shopping online are more likely to return to the store for future purchases. Whether it’s because of a cause, the personalized touches, or small gestures a company uses to go above and beyond expectations, customers are more likely […]

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5 Tips to Build Your Email List

The power of email marketing (average ROI between now and 2016 is $36-$40 for every dollar spent, according to the Direct Marketing Association) forces business owners to make cultivating their email lists a top priority. Part of the reason for such a high ROI is due to the ease of use. It isn’t very complicated to utilize effective strategies, and it’s not very hard to expand on your audience. Here are five ways to grow your email list:

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5 Tips to Bring Back Customers

A well known fact is that it costs six to seven times more to bring in a new customer than it does to bring back an existing one. Knowing this, its important, as an online business owner, to come up with effective ways to reactivate your customer base.

A quick and easy way to do this is through email correspondence. Newsletters (be it monthly, or a short time after purchase) keep you on the mind of your customer, and if done right, can bring them back to you when the time is right.

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Color Psychology and Business

Color Psychology in Ecommerce

I find psychology to be a fascinating subject, and it’s important as business owners to try and understand how everything (even the little things) help customers in their buying decisions. One of those little things happens to be color choices. Different colors evoke different emotions and thoughts and subconsciously helps customers choose where and what to buy.

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