How to Retain Customers

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Customers who feel connected to a business, and have a pleasant experience while shopping online are more likely to return to the store for future purchases. Whether it’s because of a cause, the personalized touches, or small gestures a company uses to go above and beyond expectations, customers are more likely to complete a purchase […]

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5 Tips to Build Your Email List

The power of email marketing (average ROI between now and 2016 is $36-$40 for every dollar spent, according to the Direct Marketing Association) forces business owners to make cultivating their email lists a top priority. Part of the reason for such a high ROI is due to the ease of use. It isn’t very complicated to utilize effective strategies, and it’s not very hard to expand on your audience. Here are five ways to grow your email list:

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