Wix SEO Best Practices for New Websites: How to Get Found on Google Without Becoming an SEO Expert
- Ailsa Bracken
- 3 minutes ago
- 5 min read
If you're reading this, chances are you've launched (or are just about to launch) your new Wix website.
Congratulations!
Whether you're a local service provider, an online store owner, or a new entrepreneur building your dream business, getting your website live is a huge milestone.
But, there's one problem many business owners run into:
They build a beautiful website and then wonder why nobody is finding it on Google.
The good news is Search Engine Optimization (SEO) really doesn't have to be complicated.
It's also a free way to get traffic unlike PPC (pay per click - like AdWords) or SEM (search engine marketing) which can add up if you're new to setting up a campaign.
Wix has come a long way over the years and now offers some powerful built-in SEO tools that can help your website rank in search results.
This is important because much like if you were looking to have a yard sale, you'd want to post yard sale signs with arrows showing people where to go.
SEO is a way of directing people to your website for free!
The key is knowing what to focus on, and what to ignore, as it (understandably) can all be a little overwhelming when you're first starting out.
So, as a Wix Legend Expert, here are our top Wix SEO best practices for new websites.
1. Start with Keyword Research Before You Build Pages
One of the biggest mistakes we see is business owners creating pages based on what they want to say instead of what customers are actually searching for.
Before creating a page, ask yourself:
What would someone type into Google to find this service?
What problems are they trying to solve?
What location are they searching in?
For example, instead of creating a page titled: "Services"
You might create pages like:
Custom Wix Website Design
SEO Services for Small Businesses
Website Maintenance for Wix Sites
The more specific your pages are, the easier it is for Google to understand what your business offers.
2. Use One Main Keyword Per Page
Every page on your website should have a primary focus.
Trying to rank one page for ten different topics usually results in ranking for none of them.
For example: Your homepage might target:
"Wix Web Design Company"
While a blog post might target:
"Wix SEO Best Practices"
And a service page might target:
"Wix SEO Services"
Give each page a clear purpose and build the content around that topic.
3. Optimize Your Page Titles and Meta Descriptions
Your title tag is one of the most important SEO elements on your website.
It's the blue link people see in Google search results.
A strong title should:
Include your target keyword
Clearly explain the page
Encourage clicks
Example: Wix SEO Services for Small Businesses | Border7
Your meta description should summarize the page and encourage users to visit your website.
Example: Learn how our Wix SEO services help small businesses improve rankings, increase traffic, and generate more leads online.
Wix makes it easy to edit both of these settings directly from the page SEO settings.
4. Complete Your Wix SEO Setup Checklist
Wix offers a built-in SEO Setup Checklist that walks you through the foundational tasks needed to help Google understand your site.
Make sure you've completed:
Site verification
Business information
Homepage optimization
Search engine indexing settings
Mobile optimization
Many website owners who are new to search engine optimization skip these basic steps and leave easy opportunities on the table.
So take the time to go through your own checklist and complete each step.
5. Write Helpful Content for Real People
Google's goal is simple: Show users the most helpful content.
Instead of trying to "game" the algorithm, focus on answering your customers' questions.
Think about the conversations you have every day.
What questions do potential clients ask?
What concerns do they have before hiring you?
What mistakes do they commonly make?
Those questions become blog posts.
For example:
How Much Does a Wix Website Cost?
Is Wix Good for SEO?
Should I Hire a Wix Expert or Build My Own Website?
Helpful content builds trust while creating more opportunities to appear in search results.
6. Create Service Pages for Individual Services
Many businesses lump everything onto one services page.
This makes it harder for Google to understand exactly what you offer.
Instead, create dedicated pages for each service.
For example:
Wix Website Design
Wix SEO Services
Website Maintenance
Digital Marketing Consulting
Dedicated pages provide more ranking opportunities and allow you to target specific search terms.
7. Optimize Your Images
Images can slow down your website if they're not properly optimized.
Before uploading images:
Compress them
Use descriptive file names
Add alt text
Instead of: IMG_1234.jpg Use: wix-website-design-small-business.jpg
Alt text helps both accessibility and SEO by providing context about the image.
8. Focus on Local SEO If You Serve a Specific Area
If you're a local business, local SEO should be a priority.
Make sure your website includes:
Your city or service area
Contact information
Service area pages when appropriate
A connected Google Business Profile
For example, a website designer serving Southern California should clearly mention the areas they serve throughout the website.
This helps Google connect your business with local searches.
Many new business owners think that specifiying a key local area will limit their traffic, but instead, it gives you a target to start with and allows you to build from there.
It's a lot easier to start ranking for your service + specific area than it is for your service + your state or country, for example.
9. Make Sure Your Website Is Mobile Friendly
More than half of website traffic comes from mobile devices.
Google primarily evaluates the mobile version of your website when determining rankings.
Before publishing:
Check every page on mobile
Test buttons and forms
Review spacing and readability
Make sure pages load quickly
Wix provides mobile optimization tools, but every site should still be reviewed manually.
10. Be Patient and Consistent
SEO is not an overnight strategy.
Many business owners publish a website and expect immediate rankings.
In reality, SEO is a long-term investment.
The businesses that succeed with SEO are usually the ones that:
Publish content consistently
Improve their websites over time
Focus on providing value
Stay active for months, not days
Small improvements add up.
A blog post published today could continue bringing traffic to your business for years.
So, start taking notes on questions you notice customers asking, and give yourself some new content ideas!
Final Thoughts
Wix SEO has improved dramatically over the years, and most small businesses can build a strong SEO foundation without needing complicated tools or technical expertise.
The biggest factors that move the needle are surprisingly simple:
Clear website structure
Helpful content
Keyword-focused pages
Strong page titles
Consistent updates
If you're spending more time trying to become an SEO expert than serving your customers, it may be worth working with a professional who can help you build a strategy that actually supports your business goals.
Your website should be working for you, not becoming another full-time job.
At Border7, we help small business owners create websites that not only look great but are built to attract visitors, generate leads, and grow alongside their business.
If you'd like some help with optimizing your Wix Website for search engines, schedule a free consultation below to chat about where you are now and your goals for your website. We look forward to speaking with you!
