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The Border7℠ Blog
Dive into insightful tips, case studies, and success stories that showcase the transformative power of combining cutting-edge design with targeted marketing. Discover how you can elevate your online presence, drive engagement, and accelerate your path to digital success.
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Wix SEO Best Practices for New Websites: How to Get Found on Google Without Becoming an SEO Expert
Wix SEO doesn't have to be complicated. Learn the best practices for optimizing a new Wix website, improving rankings, and attracting more customers from Google.
Ailsa Bracken
7 days ago5 min read


What Are the Benefits of Hiring a Wix Legend Expert?
Wondering if you should DIY your website or hire a professional? Learn the benefits of hiring a Wix Legend Expert and how expert web design and marketing strategy can save time, reduce stress, and help grow your business online.
Ailsa Bracken
May 284 min read


What I'd Focus On If I Had to Grow My Business From Scratch With Kids at Home
Learn what I’d focus on to grow a business from scratch with kids at home, including simple marketing strategies, website tips, systems, and sustainable business growth.
Ailsa Bracken
May 214 min read


Why Your Website Should Create Opportunities for You Consistently (And How Funnels Actually Work)
Learn how website funnels work and how to structure your Wix website to create leads and opportunities for your business 24/7, even when you’re offline.
Ailsa Bracken
May 124 min read


How to Grow a Business in 10 Hours a Week (Without Burning Out)
Learn how to grow a business in 10 hours a week with simple, focused strategies designed for busy moms and entrepreneurs who want results without burnout.
Ailsa Bracken
May 43 min read


5 Website Mistakes Costing You Clients (and How to Fix Them)
If your website isn’t bringing in clients, it’s probably not because you need more traffic…It’s because something on your site is quietly turning people away.
Ailsa Bracken
Apr 273 min read


How to Turn Your Wix Website Into a 24/7 Lead Machine
In the 10+ years I've been at Border7, helping business owners get online and strengthen their online presence, my experience has been that most people think they have a traffic problem . They think if they can just get more people on their website, the sales will follow. But the truth is, in reality, they don’t have a traffic problem. They usually have a conversion problem . You can have the most beautiful website in the world, but if it’s not guiding visitors toward action
Ailsa Bracken
Apr 134 min read


My Top Marketing Tools as a Busy Mom (That Actually Save Me Time)
Running a business as a mom isn’t about doing more or should-ing yourself, it’s about doing what actually works . Between nap schedules, snack requests, and trying to drink your coffee before it gets cold, you don’t have time for complicated systems or marketing strategies that require a full-time team. That’s why I’ve built my business around tools that are simple, efficient, and give me control , without burning me out, because been there done that, and no thank you! These
Ailsa Bracken
Mar 254 min read


Simple Marketing Funnel for Small Businesses
If marketing your business feels overwhelming, you’re not alone in this . Most service-based business owners don’t struggle because they’re not working hard enough, they struggle because they don’t have a clear system. That’s where a simple marketing funnel comes in. A funnel doesn't need to be viewed as complicated or corporate. At its core, it’s just the path someone takes from discovering your business to becoming a paying client . When you simplify that path , everything
Border7 Studios
Mar 173 min read


What Improv Has Taught Me “Yes, And”—In Business and Life
Years ago when I left San Francisco State University after my freshman year, I moved back home to the San Fernando Valley, feeling unsure about what came next. I hadn’t figured out my major yet, and if I’m honest, I felt a little lost. I enrolled at Moorpark College in the hopes that I'd figure things out. While scanning the course catalog, one class caught my eye: improv . I decided it might be a fun way to step out of my comfort zone, and maybe make a few friends along the
Ailsa Bracken
Mar 114 min read
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