How Do I Get More Leads From My Wix Website?

After much planning and tweaks, you've taken the big step of launching your website - Woohoo!

You've already accomplished more than those who've only ever dreamed of taking their idea online.

And that is worth celebrating!

But after a few weeks, you're a little underwhelmed at the amount of leads coming in.

If this sounds like you and you've found yourself staring at your website analytics and wondering, "Why isn't my Wix website generating more leads?

...then this post is for you!

I'm going to start by saying you are not alone.

Hi! I'm Ailsa, co-owner of Border7 and I can tell you that over the past 13 years I've worked with hundreds of small business owners who come to us after investing their time and money into building a beautiful website, only to find that visitors come and go without ever getting in touch.

And I get it, it's frustrating!

BUT, the good news is that your website doesn't have to be a digital brochure, it can become one of your hardest-working sales tools.

The key isn't simply getting more traffic. It's turning the visitors you already have into qualified leads.

Here are some of the most effective ways to generate more leads from your Wix website.

1. Make Your Value Clear Within Seconds

Our belief (and what we teach our clients is) when someone lands on your homepage, they should immediately understand three things:

1. What you do

2. Who you help

3. Why they should choose you

Avoid vague headlines like:

"Helping Businesses Reach Their Potential."

Instead, be specific.

For example:

Professional Wix Website Design for Small Businesses That Want More Leads and Sales

Clear messaging helps visitors quickly decide whether they're in the right place.

2. Give Visitors One Clear Next Step

One of the biggest mistakes we see business owners make is asking their visitors to do too many things.

If your homepage asks people to:

• Read your blog

• Follow you on social media

• Watch a video

• Browse your portfolio

• Join your newsletter

• Contact you

...most people won't do any of them.

It's overwhelming and actually can lead to them deciding to leave.

Instead, focus on one primary call to action, such as:

• Schedule a Free Consultation

• Book a Discovery Call

• Request a Quote

• Download a Free Guide

Repeat this call to action throughout your page so visitors always know what to do next.

3. Offer a Free Resource

It's important to keep in mind that not everyone is ready to buy today.

There are different stages in a buyer's journey and they might be at the very first stage where they're just now learning about the problem they need solved.

A lead magnet provides value and gives potential customers a reason to stay connected until they are.

Popular examples include:

• Website planning checklist

• SEO checklist

• Free website audit

• Pricing guide

• Business planning workbook

• Email course

When someone downloads your free resource, they join your email list, giving you the opportunity to continue building trust and authority over time.

4. Improve Your Wix SEO

Your website can't generate leads if people can't find it.

Fortunately, Wix has excellent built-in SEO tools that make it easier to rank on Google.

So start by focusing on:

• Optimizing page titles

• Writing compelling meta descriptions

• Using one primary keyword per page

• Adding descriptive image alt text

• Creating internal links between related pages

• Publishing helpful blog content consistently

Over time, these improvements help increase your visibility in search results and attract visitors who are already looking for your services.

5. Build Trust With Social Proof

People want reassurance that they're making the right decision.

Include testimonials throughout your website, not just on a dedicated testimonials page.

Other trust-building elements include:

• Google reviews

• Client success stories

• Portfolio examples

• Before-and-after results

• Certifications

• Awards

• Years of experience

The more confidence visitors have in your business, the more likely they are to reach out.

6. Speed Up Your Website

Every extra second your website takes to load increases the chance that visitors will leave before seeing your content.

To improve loading speed:

• Compress large images

• Remove unnecessary apps

• Limit autoplay videos

• Keep animations simple

• Review unused sections on each page

A faster website creates a better user experience and can improve your search rankings.

7. Create Service Pages for Each Offering

Instead of listing every service on one page, create dedicated pages.

For example, our key landing pages are:

• Wix Website Design

• Wix SEO Services

• Wix Website Maintenance

• Website Strategy Sessions

• Website in a Day

Each page can target a different keyword while providing more detailed information that helps visitors make a decision.

8. Make Contacting You Easy

Don't make potential customers hunt for your contact information.

Include:

• A contact button in your navigation

• Contact forms throughout your site

• Click-to-call phone numbers (if applicable)

• Your email address

• Links to your social media profiles

The fewer obstacles between a visitor and contacting you, the more leads you'll receive.

9. Answer the Questions Your Customers Are Already Asking

Every question you answer on your website is another opportunity to attract visitors from Google.

Think about the questions you hear most often:

• Is Wix good for small businesses?

• How much does a Wix website cost?

• How long does it take to build a website?

• Do I need SEO?

• Can I update my own website?

Turn each question into a blog post or FAQ page.

Not only does this improve SEO, but it also builds trust by demonstrating your expertise.

10. Track What's Working

You can't improve what you don't measure.

Use tools like Wix Analytics and Google Analytics to understand:

• Which pages get the most traffic

• Where visitors leave your site

• Which pages generate inquiries

• Which blog posts attract the most visitors

These optics will help you make informed decisions instead of guessing what your audience wants.

Remember: Traffic Doesn't Equal Leads

Many business owners focus entirely on getting more visitors.

But a website with 100 highly targeted visitors who understand your value will usually outperform one with 10,000 visitors who aren't looking for your services.

Your goal should always be to attract the right people, build trust quickly, and make it easy for them to take the next step.

Ready to Turn Your Wix Website Into a Lead-Generating Machine?

At Border7, we are Wix Legend Experts who help small business owners build Wix websites that work hard behind the scenes to attract leads, build trust, and grow your business!

Whether you need a brand-new website, help improving your SEO, or a strategy to increase conversions, we're here to help you create a website that supports your business goals while giving you more time to focus on what you do best.

--> Take the first step and schedule a free strategy session with us!