Ecommerce Just Got Weird

Written by Laura — Leave a Comment

1. Bacon craze

Is it wrong that we think the only thing bacon should be paired with is eggs? Apparently the people behind Neatoshop didn’t think so considering they have a whole section of their site dedicated to bacon, including the bacon soap product, complete with a description that promises that you’ll be smelling “like your favorite breakfast, lunch, and dinner item right out of the shower!”.  If you like bacon, you’ll probably fancy Jones Soda’s bacon flavor and or the meat business cards featured below.

Bacon Soap Ecommerce Just Got Weird

Meat Business Cards Ecommerce Just Got Weird

bacon soda Ecommerce Just Got Weird

2. The Boyfriend Pillow

We thought this product would be best explained by a picture. See below.

BoyfriendPillow Ecommerce Just Got Weird

 

3.  Gizmo Skirt

For the Little Monsters out there (double entendre here: Lady Gaga has bought this $2,100 skirt and her fans are known as “little monsters”, plus the skirt pays homage to the film “Gremlins”) you’ll love this unique skirt designed byBrian Lichtenberg.

gizmo skirt1 300x276 Ecommerce Just Got Weird
4. Tauntaun Sleeping Bag
Star Wars geeks will sleep easy in this great gift that recreates an infamous episode from The Empire Strikes Back in which Luke Skywalker stays warm  in a slashed open tauntaun. You can find this on ThinkGeek, which boasts that they’ve “isolated the exact synthetic compounds needed to re-create Tauntaun fur” plus there are printed internal intestines on the insides.  This is arguably the greatest purchase you can make with $99.99.
tauntaun sleeping bag Ecommerce Just Got Weird
5. Passive-Aggresive Notes Calendar
Anyone love sarcasm or catty comments as much as we do? If so, we have the perfect 2012 calendar that is chock full of witty comments you can use on your kids, coworkers, or friends.
And that’s a wrap on our Top 5 weird products from a group of people that know weird.

passive aggressive notes calendar Ecommerce Just Got Weird

 

Posted in All Things Geek

5 Quick Ways to Prep for Black Friday

Written by Laura — Leave a Comment

See the photo below? Aren’t you glad you’re selling online for Black Friday? Though you won’t be able to virtually see the madness, make sure you’re on your A game this holiday season by following these simple tips. black friday 300x210 5 Quick Ways to Prep for Black Friday

 

1. Dive into social media

These days, everything starts with social media. But seriously, give your fans on Facebook or Twitter an exclusive first peak at goodies to come for the holiday season. Or, get into the holiday spirit and increase user interaction by holding a contest, and make it fun! Maybe you can hold a “turkey drawing” contest, whoever draws the best turkey (perhaps you can make it themed for your company), gets a freebie or gift certificate.

 

2. Volusion store owner? Use your “Deal of the day” feature!

Just like ABC has their annual Christmas special “25 days of Christmas”, use your deal of the day tool to showcase daily specials that would make for perfect gifts for the holidays. Click here to learn how to enable this feature.

 

3.  Launch PPC campaigns prior to Thanksgiving

Get ahead of your competition by launching your PPC or Pay per click campaigns NOW. Considering that during the holidays, key words in searches are modified, change or add keywords to match what your visitors will be looking for. Volusion recommends that you include words like “Black Friday” “gifts for her” and “Cyber Monday”  in your keywords. These are some popular terms that are searched for around this time, so make sure you’re creating relevant content!

4. Keep workers in the loop!

In recent years, many Cyber Monday purchases were made on work computers. Make sure to send emails and social media updates during standard business hours in order to allow everyday busy bees to make a purchase from their work place!

 

5. Send out your email blasts/newsletters early

Don’t leave your newsletters for the last minute! According to Volusion, 83% of consumers prefer to shop online than in overly crowded department stores. Considering that statistic, you want to give your readers roughly 2 weeks notice as to what sales and promotions will be going on on Black Friday.

 

And finally, make sure you don’t have long loading times.Part of what draws consumers into online shopping is avoiding the mob of holiday shoppers. Volusion storeowners, make sure to enable the Volusion CDN.

 

For more helpful tips, check out Volusion’s survival guide- it’s packed with great tips!

Posted in E-Commerce Guide

Gain More Conversions

Written by Laura — Leave a Comment

We get many valid questions from our clients, one of the most frequently asked one  is how to gain more conversions from site visitors.bounce rate 300x168 Gain More Conversions Whether you’re ranked #1 on Google, or on the last page, your ranking falls upon deaf ears if you’re not churning out conversions from visitors. Volusion just released a helpful video on ways to reduce bounce rates, here’s the jist of it: 

 

First, you want to analyze your site analytics to see which pages are causing the most bounces.  A high bounce rate means that your visitor did not find what they were looking for on that page, as related to that keyword. (Stay on Search) Once you’ve figured out what they’re looking for, try to add more content that applies to them.

 

Next, you need to create focus.

As a design firm, we too are guilty of falling into the “vanity” trap, in which we’ll be drawn to something that’s visually engaging, but lacks functionality. Don’t get bogged down with tons of graphics and heavy decoration, simplify things by focusing on a few products, sales or promos.

 

Make sure you don’t have long load times. No one likes long lines, or, in ecommerce terms,long load times. Volusion store owners on V11 should enable their CDN (Content Distribution Network) which decreases loading times. Click here to learn how.

 

Gain Credibility

Your site design is like a first impression, and having a great site design is the fastest way to gain credibility.  Let’s put it this way: if your ads say that you have the finest jewelry this side of the hemisphere, and your office building is located in downtown Compton, visitors might be a little wary of what you have to offer. The takeaway here is not to scare your customers away! Halloween’s over, so make sure your web design is clean (remember what we said about focus) but still appealing.

 

We want to hear from you! Any SEO success stories after redesigning your site? Or are you at your wit’s end trying to decrease bounces? SEO secrets to share with us? Let us know! Comment board’s below!

 

 

 

 

 

Posted in Volusion SEO
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