Video My Way

Video My Way

You have settled in for the evening, a bowl of popcorn and a tasty bevy at the ready, eagerly anticipating the reaction from friends and family members to sharing one of your favorite films via streaming Netflix or Pay-Per-View on your big screen tv. 

Now we’re losing the momentum of the drama building on-screen, sadly replaced by our own form of personal family drama, playing out right before us.  I don’t blame my brother, whose girlfriend’s “urgent call” was more of the “needy” variety, (just saying), but rather my ubiquitous cable provider, the one I refer to as Übermediamaster.

Most of us tend to be willing to pay big money each month to have content to entertain & inform us, readily available.  My cable company continues to deliver their services along with a heaping side (should TD really be on a menu?) of technical difficulties, naturally occurring on a weekend.  Of course, a technician is never available until the following week, arriving at my house within a 3-hr window of time, when I can’t leave work to meet him.

But are our only choices for content, between cable and even more expensive satellite providers?   Not when you can opt for an appealing alternative with a content delivery model known as Over-the-Top Technology (OTT) service. 

You are already using OTT, and the content from a third party, if you watch Netflix, NowTV, WhereverTV, Hulu, or myTV.  Once regular TV content can be accessed purely online, instead of with a cable subscription, more people will opt for this streamlined, more economical approach that frees you from paying for channels and programming that you never watch.

Other new players to this field include AT&T through their merger with the Chernin Group

AT&T/Chernin Group intends to place itself as a direct competitor to Netflix, which should benefit the consumer, particularly if they follow Netflix’s

Walt Disney’s Maker Studios

Amazon Prime has announced plans to offer streaming video of classic HBO tv shows, like “The Soparanos” and “The Wire,”

Your entertainment options will continue to expand with technology, but what about getting content like your company video

If you would like to feature your company’s video on your site, please contact Border7 Studios, and let us make that work for you.  We’d love to hear from you!

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