Updated: Jan 24, 2022
“I don’t know what to write.”
“I don’t have time to write.”
“What do I have to say?”
These are excuses we hear often from business owners, and you’re not alone in doubting yourself – everyone has some self doubt!
But, what separates the businesses that succeed online from the ones that don’t is whether or not you’re going to let these excuses get in your way.
Get Out of Your Own Way
As the owner of your business, you have expertise in something – that’s why you started your business in the first place, right?
It’s perfectly normal to get in your own head and doubt yourself. But, you have knowledge that’s worth sharing. So, write about it!
In this post, we’re going to talk about how to write a good blog post for your brand, so you can start more conversations!
What makes a good blog post?
A good blog post should be interesting and educational.
It’s important to connect with the reader and answer questions that will help them deal with a challenge they’re experiencing.
Tell a story about something that happened that day, share a struggle you faced and how you dealt with it, think about a problem your audience deals with and offer a solution.
1. Know Who You’re Talking To
Thought Zone Messaging speaks to your target audience. Rather than focusing on how great your business is, keep in mind, what’s it to your customer? Why should they care?
Your tone, vocabulary and overall messaging should change depending on the audience you’re talking to.
For example, if our ideal client was a reserved government official, we wouldn’t use gifs like the one you see below.
Consider what information would be useful to your audience.
What do they really want?
Need help identifying your target audience? Click here for an article where we dive into using Google Analytics to do just that!
2. Write a Captivating Intro
You only have a few seconds to grab a reader’s attention before they get distracted by a text or an idea for another Google search.
Tell a story, share a quote, be empathetic, or give them an interesting fact or statistic. Just remember to keep your audience in mind when writing and don’t focus too much on yourself.
Next, let them know why you’re writing the post in the first place.
Make it clear how it should address the problem they’re experiencing, and why they should stick with it.
3. Create an Outline of Your Talking Points
Sometimes when writing a post, the words will just flow and before you know it you’ve written a few hundred words no problem.
Other times, it’s not so easy, and you end up drawing a blank.
So, an outline is a great way to get your talking points down and think of what the beginning, middle and end of your post will be.
Tell a story with your blog post!
4. Get Writing
Now that you have your intro and outline, it’s time to get writing!
Playing some movie or video game soundtrack in the background while you write can help you get in the zone and not get distracted by songs with lyrics in them.
This is a nice, upbeat Spotify playlist we like to listen to while writing.
We all make mistakes. It’s inevitable.
BUT, no matter who your audience is, it makes you look more professional and shows that you care when your post is free of typos and mistakes.
If you’ve been sitting in front of your screen for a while, now might be a good time to take the dogs for a walk, or make a cup of coffee before you dive into proofreading.
Coming back with a clear head and fresh eyes can help you catch something you might have missed.
Wrapping It Up – How to Write a Good Blog Post for Your Brand
Writing is like a lot of things where the more you get in the practice of doing it, the easier it will be.
We give time to what’s important to us.
With this in mind, if you can make writing and creating your content a priority, you’ll find that you have more time for it than you might have thought initially.
So, what are you waiting for? Get writing!
Still Feeling Stuck?
We’ll help you brainstorm some blog post ideas and a few actionable steps you can take to get on the right track!