Growing Your Business with Shopify
Setting up an online store can be both the most exciting and the most stressful time for a business. Having an online marketplace doesn’t restrict your sales to a physical location, digital sales can be made all over the world. The potential for growing your business from a small business into an international sales giant is possible through the effective use of Ecommerce platforms. Studies have shown time and time again that increasing the ease of access to your company’s products or services correlates to a significant increase in sales. With today’s major companies ever shifting towards online sales, e-commerce platforms like Shopify have been taking the market by storm. According to recent polls, it is estimated that there are around 200,000 Ecommerce websites currently using Shopify, making it one of the most popular e-commerce platform.
One of the many reasons why Shopify has had such an impact on the masses is the way they cater to individuals who are not familiar with web design. For less than $30 a month you gain the ability to host a fully functional webstore. Their all-in-one site building feature gives as store owner the option to choose from over 100 templates, which can be used as a starting point to create the look of your new store. This excellent feature makes creating an online store much less intimidating than coding the entire store yourself, and much cheaper than getting a developer to design it for you. Once you have created your store, managing inventory and working with customers couldn’t be easier. Shopify has a built in feature that allows you to check your current inventory at any given time. This makes it easy to know when your products are close to going out of stock, and gives you a heads up and time to replace them. The Customer profile gives you an easy-to-access file that shows previous customer purchases, as well as their billing and shipping addresses, making shipping easy.
It’s important to know and understand the features that are included with Shopify and how they can help grow your business. Search engine optimization or SEO is becoming increasingly important with more and more online stores popping up. An optimized website will allow for search engines like google and Bing to place you closer to the top than a poorly optimized website. One of Shopify’s many SEO features is the ability to post blogs directly from your online store. There is no need for an additional plug in like many other e-commerce platforms. Creating fresh content is great for SEO performance, and having regular content production is essential to be consistently ranked higher up in search engines.
What sets Shopify apart from competitors is its versatility, and support. Not only do you have the ability to sell from more than one website using the multiple store channel feature, you also have the ability to make digital and physical sales. Digital sales can be purchased anywhere in the world from your website, but physical purchases need a real store location in order to work. These physical stores are a unique addition that Shopify has included. An e-commerce platform such as Shopify allows you to run a physical store with something as simple as an iPad.
Should you experience any problems while using Shopify, their 24/7 support line will be ready to answer any and all questions you may have over the phone in a timely manner. In addition to their phone support there has been an active community forum answering any and all questions customers may have. These forums provide not only Shopify sponsored support, but the support from other Shopify users who may have been in your position before. To top it off, E-commerce University is a series of ongoing articles published by Shopify on how to grow your business using their platform.
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