CASE STUDY

LULU'S RESTAURANT

About Lulu's Restaurant

Lulu's Restaurant is a family owned and operated restaurant located in Van Nuys, CA. Lulu's is a fellow Goldman Sachs 10k Small Businesses Alumni and their objective was to update their outdated website. The goal of the update was to increase subscribers, their social following & sales on-site (instead of sending customers to a 3rd party site).

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Objectives
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Freshen up logo, improve design & user experience across mobile devices

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Add an online ordering system & a make a reservation scheduling solution

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Expand on current blog capabilities for improved search & browse-ability of articles

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Grow social community, increase signups for loyalty program, & improve organic traffic

The Outcome

Modern, responsive website with shopping cart and make a reservation functionality. Calendar to promote social events, and integrated newsletter signup.

Customers can use a location based system to place their order online and Lulu's receives a fax of the order right in their kitchen.

40% increase in social followers, 25% increase in unique traffic to the site. Lulu's now saves the 5% they had been spending by directing customers to purchase through 3rd party site.

WHAT WE DID

OUR CONTRIBUTIONS

  • Project Planning

  • Restructure Navigation

  • Custom Solutions - Location Based Online Order to Fax

  • Update menu & add online ordering

  • Responsive Web Design

  • Implementation

  • On-site SEO

BEFORE
AFTER
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WHAT WE DID
CUSTOM SOLUTION

LOCATION BASED ONLINE ORDER

Lulu's needed an online ordering system on the new site, and to have a delivery or carryout option that would ask a customer for their zip code. Lulu's also needed to receive all orders via fax, as this was the best way for their kitchen staff to stay up-to-date on all incoming orders.

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Checks customer's zip code to determine if they're eligible for delivery

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Solution verifies delivery address, processes payment and completes the order.

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Customer adds their desired food with various available options to their cart.

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Once the order has been made, Lulu's kitchen staff receives the new order via fax.

BACKGROUND

THE CHALLENGE

Lulu's Restaurant needed an updated, mobile-friendly site that would showcase their quality food within an engaging interface. They had been giving a 3rd party solution commissions on their orders and customers were unable to make a reservation or order online.

RESULTS

WHAT WE DELIVERED

Lulu's now has a stunning, responsive website that supports online ordering with their unique requirements in mind. The menu is easy to update and their user-friendly design encourages visitors to browse and purchase their delicious food or make a reservation.

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