top of page
Top Banner Clouds.png

Blog Post

Why Business Owners Can't Set and Forget Their Website and Marketing Efforts

If you're an aspiring entrepreneur or business owner, you probably know that you need to have a website and a marketing plan.

However, many still fall into the trap of believing that once they've gotten online and setup a marketing campaign all they need to do is sit back and reap the benefits.

business owners discussing their marketing efforts

Simply having a website and launching a marketing campaign (or delegating marketing duties) without overseeing its efforts is not enough.

Website and Marketing Efforts

In reality, achieving success online requires consistent effort, ongoing optimization, and active involvement from the business owner themselves.

Hands-On Involvement

While delegating tasks to professionals is key to scaling your business, business owners must still actively participate in their website and marketing efforts.

This involvement ensures that the brand's voice, vision, and values are accurately represented and maintained throughout all online channels.

Full disclosure, there will be a point where you'll meet resistance.

It could be that you just don't like making videos for social media, you can't find the time to post your content consistently, or you keep letting yourself get distracted from doing the thing that will actually have the biggest impact on your business.

This is inevitable.

What will differentiate you from other business owners is deciding to make your business and marketing efforts a priority, and push through it.

Understanding the Internet

In order to make informed decisions and effectively guide your digital strategy, business owners need to have a basic understanding of how the internet works and what efforts help to increase visibility.

woman on laptop

This includes knowledge of website analytics, SEO (search engine optimization) principles, social media marketing strategies, and more.

If you don't know what these are yet, that's okay!

There are many free resources available online so you can learn. Just be sure you actually take the time to learn more each week.

Check out our own blog to learn more about SEO and the power of data!

Consistent Effort Over Time

Building a successful online presence is not a one-time endeavor, but rather an ongoing process that requires consistent effort over time.

This includes regularly updating website content, engaging with customers on social media, and refining marketing strategies based on performance metrics.

It can be tempting once you've launched your website to focus on other areas of your business.

But, your website is never truly "done."

There will always be tweaks, updates, and data-driven improvements you can make to provide a better experience to your customers, and streamline your process.

Adapting to Change

The internet is constantly evolving, with new trends, technologies, and algorithms emerging regularly.

woman updating her schedule

Business owners must be willing to adapt to these changes and continuously refine their approach to stay ahead of the curve.

Make time in your schedule to see what competitors and others in your industry are doing, so you can stay relevant and continue to differentiate yourself.

Patience and Persistence

Results online are rarely instantaneous, and business owners must exercise patience and persistence as they work towards their goals.

Building brand awareness, driving traffic, and converting leads takes time, and success often comes to those who are willing to put in the effort and stay the course.

Keep in mind that any of the popular social media brands or influencers you see had to start somewhere. Don't compare your first content to content they're creating now.

Instead, check out some of their earlier content to give you a better frame of reference.

Take an Active Role in Your Online Business

Achieving success online requires more than just a website and marketing budget – it requires active involvement, consistent effort, and a willingness to adapt and evolve.

By investing time and energy into their website and marketing efforts, business owners can build a strong online presence that drives growth, fosters customer loyalty, and ultimately contributes to long-term success.

Want Help Getting Online with a Personalized Marketing Strategy?

Schedule a free consultation with our team today! We'll chat about where you are now with your business, your goals, and what we can do together to help make them happen.


Launching a New Site?
Want Instant Access to Our Free Website Launch Checklist? Click the button below!
Wix Website Launch Checklist
Need More Traffic?
Struggling to Drive Traffic to Your Website? Get Access to Our Free Traffic Planner Guide!
Border7 Traffic Planner Guide
bottom of page