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Pros and Cons of Amazon WebStore

Updated: May 11, 2022

Pros and Cons of Amazon WebStore


Updated: March 15, 2016

Amazon has decided to discontinue the WebStore, and will be giving store owners until July 1st, 2016 to find a new solution. We recommend that Amazon WebStore Owners check out Shopify, Amazon’s preferred migration partner.


Shopify comes with the following features:

  1. Website builder

  2. Built in Blog

  3. Unlimited bandwidth and Product

  4. Global tax and Currency Support

  5. Gift Cards & Discount Codes

  6. Login and Pay with Amazon

  7. Fulfillment by Amazon

  8. Selling on Amazon is still in development, but should be coming soon!

Read more about Amazon’s decision in our Closing Time – Amazon WebStore post.

Amazon WebStore is an all inclusive, hosted eCommerce solution that provides companies, both big and small, with the ability of creating and running a website.  There are several big name brands already using the WebStore: Fruit of the Loom, Black & Decker, and Cracker Barrel. These sites are designed well, easy to navigate, and coordinate with their other websites.


WebStore offers a variety of features, and when you add Amazon WebStore to your Sell on Amazon Account, you can continue to sell products on Amazon.com.  You are also given the option of setting your shipping to be fulfilled by your warehouse, or by Amazon.  On paper, there are a lot of things going for the eCommerce store, but after completing a recent project on Amazon WebStore, the Border7 team sat down to discuss, and this list of the pros and cons of Amazon WebStore.


pros and cons of amazon webstore

By the end of the project, our developers were not particularly thrilled with the platform.  From a developer standpoint, the process of implementation and store setup was overly complicated, and unrefined.  In short, the cons outweigh the pros.  We longed for the freedom to code where we please, and expected to automatically see our changes populate once saved, but this was not supported.


Perhaps with more work from Amazon, this platform could eventually attain greatness, but for now, it is not a Border7 favorite. If you would like to see for yourself, they offer a 30 day trail, which should give you plenty of time to form your opinion.


What do you think about Amazon WebStore? Post a comment and share your thoughts!

Interested in starting a project, or have questions for the Border7 team?  Contact Us.  We’d love to hear from you! 

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