Checklist to Help Increase eCommerce Sales
Review the following list of several quick improvements you can easily do to increase your online revenue:
High Quality Product Images
Offer Free Shipping
Coupon Codes Available & Rewarding Customer Loyalty
Checkout Process Easy & Streamlined
Live Chat Setup
Pages are Uncluttered & Simple
SSL Installed & Security Trust Badges Installed
Slides/Banners have a call to action & guide customers to next step
Guest Checkout Enabled
eCommerce Buttons are Prominent and Easy to Find
Product Reviews and Testimonials are Available
Return Policy Available & Easy to Find
Phone Number is Prominent in Header
Custom Landing Pages for PPC (Pay Per Click) campaigns
Targeted Messaging
Copy can often times be an afterthought for eCommerce store owners. This is because the focus is often put on how the site looks and functions. Your messaging is a huge factor in helping to increase conversions.
If you are struggling with planning your copy, or how to revamp your copy, start with a user journey map for your store to map out all of the touch points where you communicate with your visitors.
Questions to Consider When Reviewing Copy
As you work on this user journey map, consider the following questions:
Have I established a customer profile for my target customer?
Am I speaking to my target customer’s pain points?
Does my copy only focus on my business, or does it clearly explain what’s in it for the customer?
Have I clearly explained our store policies (free shipping, free returns, 24/7 support, etc.)?
Am I highlighting what makes my store different from my competitors & why customers should shop with me?
Tools to Help You
Most eCommerce platforms will have built-in conversion optimization tools, but we’ve put together a list of a few additional tools we love to use to help increase conversions.
Test Site Speed: Pingdom
Competitor Analysis: SpyFu
User Flow in: Google Analytics
Record Visitor Actions on Site: Inspectlet
Increase Customer Review Experience: Rivet Works
