How to Determine Where Your eCommerce Business is Now
This video is for you if you have an existing eCommerce business that is getting traffic and orders coming in, but you’re looking to kick things up a notch.
The rule of thumb with marketing is that if you are looking to grow, you’re going to want to invest 8-10% of your current revenue into your marketing efforts and improving your online presence.
Even if you have a massive budget set aside, it doesn’t mean you should start throwing money at advertising or marketing activities without tracking your efforts or establishing benchmarks.
Consider the Following to Help You Get Started
What is Your Current Site Performance?
How is Your Site Organized?
Are Your Products Easy to Understand?
Do You Have Clearly Defined Unique Selling Proposition (USP)
How are Customers Currently Finding You Online?
Thank you for watching and I hope you have a better idea of how to determine where your ecommerce business is now.
The goal of understanding where you are now, is to collect data and information about your current site that will help you establish goals and make informed decisions as you grow.