10 Things to Keep In Mind For Your New Site
Creating an online presence for your startup company is important, and is a great way to spark interest in your business. After you have created a game plan, and selected a domain name (preferably a short one), you’re going to want to start looking for a solution that will support the goals you are looking to accomplish. Here are a few points to keep in mind when looking for a solution:
1. Test to make sure you’re 100% Positive that there is a need for your product/idea
2. Small Budget? Make do with what’s available. If you do not have the budget for a custom solution, wait until you have the money, and use a solution that is already available.
3. Be realistic about your timeline.
4. If you are not a tech person/don’t have the time, find someone who will be that person for you.
Many business owners feel they have to do everything. If you can find someone that will manage your site, you can focus on other areas of your business.
5. Content is your friend. Have something to say about products and your business.
Search engines love content, and so do your customers! Take the time to create informative, and interesting content. Establish a marketing strategy and promote your new design!
6. Know your competitors, and what makes you different.
Take a look at the websites of your competitors. Note what they do well, what you can improve upon, and WHY you are the best choice for the customer. Is it price, quality, style, or customer service? What defines you?
7. Make sure your site’s message is clear. What do you want it to represent?
Are you providing a service, but not a product? Are you a wholesaler that sells only to retail businesses, or in bulk? Is your site for sharing information only, or do you invite interaction, such as comments, or not-for-profit volunteer opportunities? You can create a confident online presence when you deliver a strong, concise message.
Busy website with too many colors, and images..ain’t nobody got time for that!
8. Less is more. Limit your color scheme, as well as font styles, and don’t crowd your page with too many images or excessive text.
Think clean! It can feel overwhelming to a customer faced with a busy design full of excessive color, images, and numerous font styles they must comprehend. Keep colors to a maximum of three, try not to use more than 2 font families for your text, and be selective in the information you provide in any one place, whether it’s text or product images. If your website looks like a carnival roadside attraction, customers just might make that association with your business!
Poorly lit, and out-of-focus images are unimpressive
9. Invest in quality images and make sure your site is consistent.
If you are providing the images for your site, make sure that you light them well, images are sharp, backgrounds are complementary to the subject, and that the overall image quality is consistent.
10. Make sure you actually NEED what you want.
Georgio Armani website
There is so much to do with a new business, but remember to be realistic. Dream big, but don’t overreach when you’re just starting out. While you may like the look of a site like Armani for example, keep in mind that they have their own in-house graphic design team, as well as a big budget to work with. When considering how your site will look and operate, design and functionality are equally important.
Keep these 10 suggestions in mind, and you’ll find creating your website for your startup business a lot more attractive a proposition than you ever imagined.
Interested in creating a custom site, or redesigning your current store? Contact us, and receive a free estimate!