Ecommerce Redesign Case Study

Prankplace.com is a leader in the online prank and gag supplies space, and was seeking a web design and development agency to create a modern, responsive design for their new ecommerce store. The main goal for the redesign was to create a clean and organized shopping experience for their customers, while still maintaining their fun and witty visual identity throughout the site.

prank place responsive view
prank place responsive view
Edward Owner Prankplace

I've had the sincere pleasure of working with Border7 for two e-commerce sites. We are in awe of the support we have received & everyone on the Border7 team has been AWESOME.
Edward H., Chief Marketing Officer, PrankPlace.com

The Results

Border7 Studios worked with Prank Place to develop a responsive design that would make the site mobile-friendly, incorporate their feature requirements, and capture their unique and fun-loving personality. We highlighted top categories, call to actions, bestselling products, and reviews from previous thrilled customers to encourage users to engage and build trust. After the redesign, Prank Place reported that the new site’s bounce rate has decreased, they have seen fewer abandoned carts, as well as an increase in conversions.

+22%

Conversion Rate

2.31% from 1.89%

-14%

Bounce Rate

46% from 54%

-18%

Abandoned Carts

51% from 62%

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