APO Malls opens up their online store

Screen shot 2010 04 06 at 12.54.24 PM APO Malls opens up their online store

Home Page for APO Malls

Recently Jon Ramaci of APO Malls, a veteran of the US Army, had one mission in mind: “to provide products that we know will make life easier and better for our troops overseas.” To help with his mission, Border7 made an e-commerce store so that anyone could purchase care packages for soldiers fighting in the war. Border7 was faced with the challenge of creating an identity for APO malls, the success of which is seen on there website HERE.

Thank a Soldier:

Border7 worked hand in hand with Jon to create a portal where soldiers could register themselves by supplying some info, and their preferred pre-made care packages. A caring civilian can choose to thank a soldier by “adopting” one of the registered soldiers and sending them their preferred care package directly to

Screen shot 2010 04 06 at 1.10.45 PM4 APO Malls opens up their online store

APO Malls Thank a Soldier

them anywhere in the world. What a great way to show you are grateful of the troops work. In the words of an adopted soldier “It helps really to uplift the moral of one when they get something in the mail and lets them know there are those that care!!!”

eGift Certificates: (eGift Certificate screen shot)
Another great idea that was implemented was APO Malls eGift Certificates. Right from the beginning you have the choice of sending the gift certificate via Email or print. With email you get the option of sending the certificates to multiple addresses all at once. Both methods of sending allow for a personalized message to show you care even more.

eGift Certificates:

Another great idea that was implemented was APO Malls eGift Certificates. Right from the beginning you have the choice of sending the gift certificate via Email or print. With email you get the option of sending thecertificates to multiple addresses all at once. Both methods of sending allow for a personalized message to show you care even more.

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Gift Certificate

Theme:

APO Malls was so great working with. In this APO “World” we created, we used elements of handwriting (to express letters written to soldiers) and text from WWII posters. Our creative juices were able to flow at incredible speeds while creating a nostalgic feeling by working with a romanticized WWII theme. Mission Complete.

 APO Malls opens up their online store

Yes – We are humans too…

Just a friendly reminder that behind the dinosaur avatar and spaceships, we too, are all humans… and unfortunately… humans make mistakes. This one however takes the cake for hilarious reminders to CHECK YOUR WORK!

nazifail Yes   We are humans too...

Somehow... Nazi's never seem to go away...

Good thing we have clients with a sense of humor. So remember to Nazi proof your… proofs? before you send them. Enjoy! And be careful… the Nazis are out there.

Utilizing your Website and Making it Count for More

It is a requirement that everyone at Border7 read Inc magazine, or at least some articles from it. One article that caught our attention was “How to Jazz Up Your Site” which is basically screaming at us to read it.

They make a valid point, a lot of companies do not look at their site as bringing in any actual value. Before, websites were just online brochures. Granted, when the internet started it was just a way of informing people. Now, in the age of Web 2.0, relationships are developed. You want to have a site that engages its viewers and drives traffic, in turn, leading to sales.

The great thing about a website is that it is not limited to a geographic location. It can open your company to a new market. If done correctly, you can market your product or services to new locations. Sometimes, people just don’t know your out there. Just by adding an article system to your company website can drive traffic. By providing information to potential consumers they gain your trust, and are more likely to buy.

One thing that Inc also mentioned was how the use of analytics can help you tweak your store to better engage the customer and persuade them to buy. Also, having a nice design doesn’t hurt as something that is more visually appealing is more likely to keep someone on your store. Forums are a great way for your current customers to discuss your products and services. Forums also let new customers find out information from a different source.

All in all, companies need to reevaluate their web precense and ensure that they are driving it to its full potential.