Tag Archives: shopping cart
How much are you spending on processing e-commerce transactions?
You finally have your shopping cart working. All the products are online for the world to see; you’ve done your initial marketing; your e-commerce platform is connected to your merchant account; you have all your ducks in a row. You’ve paid for the shopping cart service, maybe even designers, and everything is in order. Your initial investment is established and now all the money that you make from the orders pouring in will be reinvested into the business, and you can grow. But hold on a minute, are you sure that you’re not losing small change here and there?
When you run a business, its easy to feel like everyone is trying to nickel and dime you, even more so when it comes to processing transactions. You have the shopping cart fees, the gateway fees, the merchant account fees, and what is it all for? Just so you can collect money? Each time you see a new fee, that takes away from your bottom line every month. But fear not, there are some things to look for to reduce these monthly transaction fees.
Why Kitting Your Items Will Increase Your Bottom Line
As a store owner, the bottom line is always important. Its this number that you are constantly thinking about. When we see it go up, we smile; and when it goes down, so does our attitude. A big part of business is coming up with strategies that increase this number, and one simple way to do this is by creating Product Kits.
Free Shipping is a great way to get your customers to spend more.
One reason many people steer clear from shopping online is because of shipping costs. They’d rather drive to the local Target or Mall. A lot of the time, your store’s visitors are people browsing for prices on the products they want to buy. A really great way to compete with other online stores and also local merchants is by offering free shipping.
