I personally do not like the idea of resolutions. They’re pretty much empty promises we make to ourselves. And I always wonder how many people actually accomplish their resolutions? For those that last the first few weeks of the year, they tend to give up by mid March or even sooner.
But I will admit, I sometimes like the idea of resolutions. I, myself, have made them before, but I change the title to “goals” instead. Its a way to trick my mind into accomplishing them. A resolution is just a yearly goal. Not only do I have yearly goals, but I also make t hem measurable. So instead of “lose weight” its “I will lose 3-5 lbs per month.” This gives me a smaller time frame (waiting a year to accomplish a goal leads to procrastination I’ve found.) and something I can quantify and track. This makes following my “resolution” much easier.
Three easy steps to make and keep your resolution:
- Make the resolution. Define it and ensure that it is quantifiable and has a due date (Plus be reasonable with your goals).
- Plan. Make action points that you can easily follow.
- Measure and track. Check on your progress often.
Step 1: Establish your goals.
So as a business person, this is the best time to establish what goals you would like to accomplish in the next year. Again, keep in mind that we want to be able to measure results. So instead of “increase traffic,” your resolution should be “increase traffic by 5% by the Summer.” We have something to measure now, and then we also have a deadline. We also made the goal reasonable enough that its possible to accomplish (I’ve also found that this is key to keeping your resolution).
Step 2: Plan, Plan, Plan!
So now that we have our 2010 resolution! YAY! New Year tradition is completed! But wait! We want to keep the resolution! Having a plan will help ensure we follow through. So for instance:
Resolution: Increase traffic by 5% by summer.
Plan of Action: Begin Twitter & Facebook. Focus blog. List bloggers & sites to garner exposure. Test Google Adwords, Test Facebook Ads. Contact People on list to do guest posts and vice versa. Etc, etc, etc.
By breaking the resolution into plan of action, you now can see what you have to do to accomplish it. You can break it down into weekly goals to do one action point, or you can just do them as time permits. Whatever works best for you is what you really ought to do.
Step 3: Measure for results
The plan was made and you acted accordingly. Its summer now, therefore its time to measure the results of your efforts. If you made it, then you have the rest of the year to bask in your own glory. If you end up just shy of your goal, there’s still six more months to try and get it done!
Time for them resolutions!
We’ll be posting a follow up of our company’s 2009 resolutions later this week and we’re in the process of creating next year’s now! So next week you’ll get to see what we have planned. What are some of your resolutions? Do you usually follow through with them? Or do they tend to fall on the way side?