Many of us expect to magically have a customer base once we have an e-commerce store. We don’t realize that we need to market ourselves to actually bring in the customers. Here are a few tips that will help your sales and boost your customer base!
Make sure the customers are aware of new products and [...]

The chart details holiday shopping, but I personally think it can be applied to all year. In many ways shopping online is much more advantageous than shopping at the store. There’s no waiting in line to process your order, you can shop at any hour, you don’t have to deal with crazy people, the list is pretty long. However, there are off course disadvantages as well.

Now that we have a basic understanding of licensed solutions, we should now disucss the other end of the spectrum. Hosted ecommerce solutions utilize the Software as a Service (SaaS) model.
What is SaaS?
Wikipedia explains that SaaS is s a model of software deployment whereby a provider licenses an application to customers for use as a service on demand. [...]

With all the multipe options for a shopping cart platform out there, an easy way to break them down is by licensed or hosted (SaaS) solution. In this segment of the series, we’re going to discuss the reasons for using a licensed solution.
Why should I consider a licensed solutions?
Ernesto, a web consultant in the Washington [...]

I was on a sales call yesterday discussing various options for this lady’s store. I will have to say this question is one of my favorite and most dreaded questions to answer. Essentially, it is just a matter of opinion, but also depends on your store’s individual needs.
Hosted Ecommerce Platform

Pros

No need to find your own [...]

I try to participate on the Linkedin Q&A as much as possible. Yesterday someone asked the following question:
“What do you recommend as a hosted ecommerce application for a small business?”
What do you recommend as a hosted ecommerce application for a small business?
I am working on an ecommerce solution for a small business, and would like [...]

One page that many people always forget about is the About Us page or the Company Info page. Some people think these pages don’t mean anything to buyers, but this cannot be further from the truth. When shopping online, there are plenty of fake websites trying to scam users into giving their personal information out. [...]

First step in an online store is having products to sell. Second step is to organize them in such a way that allows the customer to find exactly what they are looking for. You want to have a site navigation that is helpful, intuitive and drives sales. Customers should not be steered away from your [...]

Another way to prove your product is worthy buying is through testimonials. Having quotes from actual users makes the item seem that more desireable. Adding pictures of the item in use by your customers is also bonus. Why do you think testimonials are the majority of Infomercials? They have a special selling power. Its social [...]

Informative Copy is imperative if you want to sell anything online. A customer cannot touch an item they’re looking at online, can’t feel it, can’t try it on. Your copy needs to make them feel the exact opposite of this. They should know as much about the item before making the purchase as possible. This [...]