LA based apparel company, Bow and Arrow recently opened their virtual doors to the graphic crazed public. Inspired in part by Bruce Lee and rustic relics of days past, the site features an onslaught of awesome graphics (our personal favorites are the DJ Lee top)

and the creatively designed “Ripback Skull” tee.

Utilizing BigCommerce as the platform of choice, we were able to develop a custom design that cleanly  displays rows of Bow and Arrow’s product shots set against a dark back drape. Our techies then imported Bow and Arrow’s products, while keeping an appreciative eye on BigCommerce’s new “quick view” feature that gives users a brief overview of each product’s options. With their freshly made custom design complete, and back end settings correctly setup, Bow and Arrow is officially ready to knock your socks off with their new clothing line. Shop their site now.