Social Media Marketing: Instagram
B7 How To use Instagram Analytics To Improve Your Marketing Campaign
Instagram is one of the most popular social media platforms in our world today. With over 800 million active users, accounts on the platform range from world leaders to your Aunt’s cats. The sheer amount of users on Instagram can oftentimes make it extremely difficult to break through as a business, and even harder to have a significant return on investment for all the work you put into your account. The hardest part is figuring out where to start, but utilizing the powerful tool of Instagram Analytics you can gain valuable insight into the best times to post and what demographics are interested in your business.
Whether you have an existing account or are just setting up Instagram Analytics will change your approach to Social Media Marketing. The first step to begin tracking this data is to set your profile as a business account, this enables the option for Analytics as well as providing on page buttons for calling and website links. The Analytics tool provides you with your total impressions, profile views, website clicks, and reach. Impressions refer to how many times your posts have been seen, while Reach means the number of unique accounts that have seen any of your posts. Along with the numerical data regarding your account, you can also view data on the type of people viewing your account. One of the greatest benefits to the Instagram platform is the fact that there is a willing audience for just about any product or service you have to offer, but one of the biggest challenges is identifying exactly what your ideal customer looks like. Instagram provides Follower Insights that display your followers most active times. Instagram also provides a breakdown of the gender and age of your followers, along with showing percentages of followers from different geographic locations. Trying different content techniques on your account and analyzing the results highlights the techniques that work and the ones that don’t.
Overall there is no harm in trying a business account and having more information on the people engaged with your company. The program takes very little time and effort but allows to optimize your whole marketing strategy to better fit the tastes and interests of your audience.
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