Informative Copy is imperative if you want to sell anything online. A customer cannot touch an item they’re looking at online, can’t feel it, can’t try it on. Your copy needs to make them feel the exact opposite of this. They should know as much about the item before making the purchase as possible. This makes them confident in buying from you. They’ll add the item to cart feeling as if they were physically placing the item into a cart.

Take a look at this Macy’s product for example. There is a short sentence describing the product, and then it mentions details that explain the product.

Its generally a good idea to mention what an item is made of, its size, and any other details that a customer may need. Instructions or example uses are also highly valuable. Use your description to answer any potential questions a customer may have about your product.

Another plus is, a detailed product description also helps with your search engine rankings. Take the time to write a good product description and help your search engine rankings and customers out.

This entry was posted on Wednesday, January 21st, 2009 at 3:29 pm and is filed under E-Commerce Guide | . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.